The business
Yellowstone Resource Group builds and maintains public landscapes across Melbourne: playgrounds, school grounds, outdoor fitness parks, grounds management. Family-owned since 2000, 50+ staff, more than 500 completed council projects. Their buyer isn’t a consumer scrolling Instagram; it’s a council officer or school business manager building a shortlist.
The problem
For a tender-driven business the search problem is different from retail. You’re not chasing impulse clicks. You’re making sure that when a council officer checks you out, or asks an AI about landscape construction companies that work with councils in Melbourne, what they find confirms the shortlist decision in thirty seconds.
What we did
Designed and built a fast, single-purpose site structured around the services and sectors they serve, with the project portfolio and real photography doing the talking. The same principle as every build we do: the work is the marketing. 500+ projects and 25 years of council relationships were sitting in job folders. The site’s job is to put that proof in front of the person shortlisting.
Results
Tracking was installed from day one; baseline captured, first measured results to follow. This page carries “different industry, same system”. The numbers-led proof lives in the Revzone and Revzone Store case studies for now.
Sources: client records (project count, history). Search results will be published here once measured, dated and sourced, same as every number on this site.
Want the same numbers?